Heavy Metals Compliance

95% of mothers are nutritionally depleted despite taking a prenatal.

You deserve radically better.

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Buy More, Save More with code MYPLAN

1 subscription item → 20% off first month
2 subscription items → 25% off first month
3+ subscription items → 30% off first month

Use code MYPLAN in checkout. Applies to subscription products only.

Can I use the discount on Plans?

Yes! Needed Plans give you the best long term savings since they have additional ongoing monthly discounts that increase with the number of products in the Plan.

The MYPLAN discount can be applied to plans, which are counted as a single item, for an extra 20–30% off your first order.

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Limit to one per customer. The offer code applies to the first billing of a new subscription. This code cannot be used on one-time purchases, cannot be combined with other offers, cannot be applied to quantities of three or more of the same item, and cannot be applied to more than 20 total items in cart.

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Bundle & Save

Pregnancy

Women's Health

Prenatal Multi with Iron & DHA

Bundle & Save

Pregnancy

Women's Health

Prenatal Multi with Iron & DHA

Bundle & Save

Pregnancy

Women's Health

Prenatal Multi with Iron & DHA

RADICAL NUTRITION, RADICAL TRANSPARENCY

You deserve to know exactly what's inside.

Some brands tell you they test for heavy metals, but we go the extra mile to show you. Every Needed product is independently tested for lead, arsenic, cadmium, and mercury—with a Certificate of Conformance available on request.

Request a Certificate

Independently tested against tighter limits.

Heavy metals naturally find their way into most consumables through soil, water, and processing. So we put every product through independent testing.

LeadPb

OUR INTERNAL CEILING

Our testing limit: under 0.5 µg/serving

Potential Sources: soil, water, pigments, raw materials.

ArsenicAs

Our testing limit: 10 µg/serving

Potential Sources: water, rice-based ingredients, plants grown in contaminated soil.

CadmiumCd

Our testing limit: 4.1 µg/serving

Potential Sources: soil, fertilizers, leafy greens, cocoa, plant-based ingredients.

MercuryHg

Our testing limit: 0.3 µg/serving

Potential Sources: water, fish-derived ingredients, industrial processing.

Backed by 20,000+ practitioners for a reason.

“Standard prenatals give women the bare minimum when they need nourishment most. Needed goes beyond bare minimums to fight nutritional depletion.”

Functional MD / OB-GYN

Dr. Roxanne Pero

“Needed adheres to a radically higher standard. They conduct research, use clinical insights, and vet every nutrient form and dose.”

Naturopathic Doctor & Fertility Expert

Dr. Leah Gordon

“Getting everything you need from food alone is nearly impossible. Needed fills the gaps to support healthy outcomes.”

Registered Dietitian

Stephanie Greunke

Needed is certified.

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Questions? We have answers.

How can I request a Certificate of Conformance (CoC)?

Simply shoot us a note at hello@thisisneeded.com requesting a CoC with your order number and the lot number on your bottle. We'll send the certificate for your product’s exact batch within a few business days.

Where do heavy metals come from?

Naturally—from soil, water, and the processing chain. They show up in trace amounts in many supplements (and in many of the foods you eat every day). What matters is the level, which is why we test every lot against the strictest US limits.

Does the FDA set limits on heavy metals in supplements?

The FDA monitors heavy metal levels in some supplement categories but doesn't set universal limits across the entire industry. We hold ourselves to California Proposition 65 (widely considered the strictest US standard!) and test every batch against it.

Do all prenatals have heavy metals?

Short answer: trace levels can show up in almost any prenatal that includes minerals—not because something's wrong, but because heavy metals are naturally present in the soil, water, and food chain those minerals come from.

Prenatal multivitamins containing certain minerals critical to support an expectant person's health and proper development of their fetus may contain trace levels of heavy metals that occur in the environment naturally or from human activities.

The levels of heavy metals in prenatal multivitamin ingredients may vary depending on whether and at what levels the prenatal multivitamin contains these ingredients, as well as the location from which the ingredients are sourced.

Certain foods containing minerals critical to support an expectant person's health and proper development of their fetus may also contain heavy metals. For more information, speak with your physician about choosing a prenatal multivitamin that meets your specific nutrient needs.

See here for additional information and FDA guidance about heavy metals in food.

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